SIGNED RUDI FELD ORIGINAL 1930S GERMAN ADVERTISING ART "MOST PRALINE CHOCOLATE BAR" DRAWING NY MOMA ARTIST
Rudi Feilchenfeld (Rudi Feld) New York MoMA artist. Signed original German 1930s hand inked and colored commercial artist's drawing promoting a chocolate bar. Signed by noted commercial and theatrical artist Rudi Feld, whose work is in the collection of New York MoMA. Signed in right corner "Feilchenfeld," the name Feld used while working in Berlin prior to emigrating to Palestine via France in 1936.
This is a hand drawn original, not a print, depicting Most Schokolade Pralinen, "Das Preiswerte Geschenk" (The Affordable Gift.) Signed "Feilchenfeld." The Most Chocolate company was founded in Germany in 1859, and by 1923 had over 165 stores throughout Germany. The company was a Jewish company, disbanded, and its equipment and assets expropriated by the Nazis in the late 1930s.
The drawing is on heavy paper, about 25 inches by 17 inches or 64cm by 44cm. Vibrant sharp colors, some browning/foxing to paper, light stains, some loss of ink and paint, but overall very good.
Rudi Feilchenfeld/Feld was an artist working in Berlin in the early 1900s. His works are in the collection of New York MoMA, and according to the museum's web page, Feilchenfeld was a:
"Graphic designer, set designer. After serving in the army during World War I, studied painting and graphic design in Berlin, then designed posters for political and cultural programs, some produced in his father’s printing shop. Tapped by Erich Pommer, who produced many Expressionist films, as a set designer for Decla Films in 1919. In 1926 appointed head of publicity at Universum-Film AG (UFA); designed sets, advertising, and decorations for film premieres, transforming the lobbies, facades, and streets around movie theaters into total works of art using color and lighting to capture the mood of Expressionist filmmaking. In 1933, after Nazi seizure of power, lost his position at UFA because he was a Jew. Emigrated to Palestine via France in 1936. Then settled in Hollywood, where his brother Fritz was a film actor. Worked first as a draftsman for MGM and later as a designer for television and film."
This drawing was purchased at a sale by an auction house in Israel that included numerous items from the estates of early Jewish settlers who left Germany in the 1930s for Palestine.
Professionally matted. Archivally mounted. One of a set of three we are offering.