RUDI FELD ORIGINAL 1930S GERMAN ADVERTISING ART "BIOX ULTRA TOOTHPASTE" DRAWING NY MOMA ARTIST
Rudi Feld (Feilchenfeld) New York MoMA artist. Early 1930s German hand inked and colored commercial artist's drawings for Biox Ultra toothpaste. Attributed to noted commercial and theatrical artist Rudi Feld, whose work is in the collection of New York MoMA. (Originally purchased with two other pieces signed "Feilchenfeld," the name Feld used while working in Berlin prior to emigrating to Palestine via France in 1936.)
This is a hand drawn original, not a print, promoting Biox Ultra toothpaste, "Die Sauerstoff Zahnpasta," (The Oxygen Toothpaste.) Biox Ultra Toothpaste is still made.
The drawing is on heavy paper, about 25 inches by 17 inches or 64cm by 44cm. Vibrant sharp colors, some browning/foxing to paper, some loss of ink and paint, but overall very good.
Rudi Feilchenfeld/Feld was an artist working in Berlin in the early 1900s. His works are in the collection of New York MoMA. According to the museum's web page, Feilchenfeld was a:
"Graphic designer, set designer. After serving in the army during World War I, studied painting and graphic design in Berlin, then designed posters for political and cultural programs, some produced in his father’s printing shop. Tapped by Erich Pommer, who produced many Expressionist films, as a set designer for Decla Films in 1919. In 1926 appointed head of publicity at Universum-Film AG (UFA); designed sets, advertising, and decorations for film premieres, transforming the lobbies, facades, and streets around movie theaters into total works of art using color and lighting to capture the mood of Expressionist filmmaking. In 1933, after Nazi seizure of power, lost his position at UFA because he was a Jew. Emigrated to Palestine via France in 1936. Then settled in Hollywood, where his brother Fritz was a film actor. Worked first as a draftsman for MGM and later as a designer for television and film."
This drawing was purchased at a sale by an auction house in Israel that included numerous items from the estates of early Jewish settlers who left Germany in the 1930s for Palestine.
Professionally matted. Archivally mounted. One of a set of three we are offering.